10 Steps to Make the Most of Autoresponders
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So you’ve worked hard in creating your website, regularly adding content to it, and building links and increasing search engine placements. The next step, that many overlook, is to capture your visitors by using an autoresponder.
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So you’ve worked hard in creating your website, regularly adding content to it, and building links and increasing search engine placements. The next step, that many overlook, is to capture your visitors by using an autoresponder.
Here’s a scenario for you to consider. A visitor finds your site through one of the many ways that you have been carrying out to generate traffic, and finds just what they are looking for and is about to make a purchase. They are distracted while at their computer and leave the site.
Although the example above is hypothetical, the reality is that visitors may leave your site for a number of reasons without you making the most of your opportunity. That is unless you are using an autoresponder.
Capturing the email address of this visitor would have allowed you to contact them at a later date to potentially make the sale that you originally missed out on. Autoresponders are remarkable, flexible programs that do much more than just automatically answer your emails. I’ll outline below a number of ideas that you can use to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer.
1) Publish a newsletter.
High quality autoresponders will manage subscriptions and follow-up with those interested prospects that have signed up. This allows you to keep your autoresponder list updated about your products or services, and also build your reputation as an expert in your chosen business area.
2) Contact affiliates.
If you have an affiliate program you can easily contact your affiliates to inform them of any offers you may be running, or to provide them with promotional material that they can use to increase their commissions and your sales. You could provide any tips and advice that you feel would benefit your affiliates.
3) Promote advertising opportunities.
You may provide, or plan on providing advertising on your website, ezine or newsletter. You could setup your autoresponder to send out information about the cost of advertising, and how to find out more information. Of course you could also notify your list of any advertising discounts or offers that you may have.
4) Write reviews.
Write reviews on products and services that you found to be useful. Send this review out with your autoresponder along with your affiliate link to the product.
5) Provide email courses.
Provide valuable information in the form of email courses. These can be setup to send out each lesson at certain intervals. It is important not to solely provide a sales pitch but to provide quality content. You can then provide a paragraph at the end of the email course to entice the prospect to make a purchase of your product.
6) Distribute free reports.
Give your visitors a taste of the information that you provide, and the quality of your product and service. Again, do not make these out to be sales letters, or you stand to lose customers instead of gain.
7) Product tasters.
Provide your prospects samples of your product, whether it be an ebook, software, course, membership, etc. You can capture email addresses from your website this way, and follow-up to make the complete sale.
Provide hidden links to pages.
In exchange for a visitors email address, you could provide a link to an affiliate page containing promotional material. You can then gather a list of visitors that are interested in becoming your affiliates.
9) Order page autoresponder.
Provide a form on your order pages that allows visitors to be kept notified of special offers or discounts. This offers a great opportunity to create a mailing list that contains the names of people who are already your customers, and who are interested in any future products.
10) Distribute articles.
Allow visitors to sign up to your autoresponder in order to receive articles. There are many ezine publishers and webmasters looking for content, and this allows you to provide this content whilst including your bio and description of your service or product in a resource box.
Here I’ve provided ten examples of how autoresponders can be used creatively, but there are many more. Autoresponders are valuable to all internet marketers, and you should seriously consider using one if you do not already.
The danger of email marketing
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Email is a good way to stay in touch with customers because when people come online, one of the first thing they do is check their emails.
email,marketing
Email is a good way to stay in touch with customers because when people come online, one of the first thing they do is check their emails. Email list is still the most valuable asset online. No wonder email volumes continue to grow. EMarketer study found that e-mail volume in the US will rise to nearly 2.7 trillion by 2007.
Keep your audience email with you. Your blog or any other facilities online should have email notification built into it. But one of the major problems online is unwanted commercial bulk email otherwise called spam. When you send bulk mail, it drains and affects the server so the authorities are after those who send unsolicited commercial bulk mail. And they have built technologies and filters that prevent bulk mails going into inbox.
After researching or developing products, you send email to a list only to discover that the subscriber never saw it because a spam blocker or filter sends your emails into a spam box or bulk folder-spam will frustrate your traffic.
What about if it is solicited? In the early days of the Internet, people willingly subscribed to mailing list but now they’ve stopped. Nobody wants ads. So it is almost impossible to get a large solicited email list. DoubleClick study found that 64.7% of all legitimate emails sent are never opened. Filters and triggers will block your emails and newsletters even if it is permission-based.
People can now identify a commercial email by merely looking at it. So if you send 10, 000 bulk emails, only about 3000 gets in, and 100 are actually opened and 40 read while the rest are deleted. Some people report email as spam and delete it even though they subscribed themselves. If you send a confirmation email so that you can know those who really want you, you will only shrink your list. You will be surprised that nobody will subscribe unless those that want to research your product or market.
And if you spam, you will get listed in spamming database. Spamming database is where email providers verify what is and is not spam. Every time you send out an email, it’s has an IP address attached to it. If your IP gets into the database: your ranking may go down, your host could de-host you, your payment processor could banned you, and you could be sending emails that are being blocked If you link to blacklisted sites, you often get blacklisted too.
To avoid getting caught in spam filters or being blocked by ISPs: don’t spam; let your subscribes add your site to their address book; some words and phrases trigger spam filters like weight, subscribe, sell, download etc. The trick is to add symbol (like an apostrophe, asterisk or dash) in the middle of words. And hope that filter doesn’t arbitrarily block you.
If you are selling something in your subject line, spam filter will likely block you. Spam and email overload have actually cut down email marketing success by about 60%. Use it only to substitute other traffic techniques. Download “Evil ways of making money–what the rich won’t tell you” free at http://oxcheck.com and learn how to introduce survival tactics into your business.
Introduction to Autoresponders
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If you’ve reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.
marketing autoresponder automate stress free
If you’ve reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.
The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out how to work continual twenty-four hour shifts, or hire enough people to constantly monitor incoming emails (while they’re eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive – or even free – method of quickly responding to emails. What these programs do is automatically respond to incoming emails as soon as they are received.
Emails are essential to your business for many different reasons. Most importantly, these invisible email voices give you their feedback about your website – for free! However, if you spend all your working hours answering
these emails, how are you supposed to run your business? The answer is simple: use autoresponders. Autoresponders are programs that automatically respond to your emails without you so much as having to click on your mouse.
There are a number of good reasons why you need an autoresponder besides just answering your email. For example, autoresponders can be used if you need a way to send information about your services or products, price lists, or if there are repeated questions asked across large numbers of emails. Maybe you want to offer your site visitors a special bonus of some kind, such as advice or relevant articles. All of this can be handled by an autoresponder. Additionally, you can advertise your business and then build stable relationships with your customers by using autoresponders.
Autoresponder programs vary from software that runs with your email program to a specialized script that runs on your web hosting company’s server. This kind of script may use a web page form or simply operate with your email account. This kind of script is programmed to send out a
standardized message whenever an email is received. The message is sent to a particular script or email address.
Some autoresponders can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages sent at predetermined interval of time. For example, you can set your autoresponder to send out a new message every day for as long a period as you desire.
There are numerous companies who offer autoresponders free of charge. Your website hosting company often provides autoresponders as a free service. If this is not the case with your web hosting company, there are numerous companies who offer this service for a small fee, or free of charge, providing you attach an advertisement for their company to
your emails.
To personalize your autoresponder messages, you can attach a signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, and a brief message.
It’s a good idea to attach a signature to every email that is sent out. This works as a repeated reminder of your business identity every time a customer sees it. The more they look at your signature, the more likely your company will spring to mind when your particular service or product
is needed.
You can create a standardized signature that every employee in your business uses, or you can go wild, and let every staff member create their own personal signature. Of course, like everything in life, there are some rules and guidelines to creating a personal signature.
Keep the length of your signature between four to six lines of text, with no more than 70 characters in a single line. Make sure that your email program does not cut off your text! The content should include your name, your company name, your email address, fax number, and any other contact
details, such as 800 numbers. Lastly, always include a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company’s reliability and longevity.
Another specialized use of autoresponders is to create courses that you can then offer your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers.
Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 10 or 15 day course, each day offering a different sub-topic. The first topic should always be a
welcome message to your site visitor and an explanation about what is to follow. Your explanation should be enticing, getting the point across that you are offering free, quality information that your target audience will
find of great value.
With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on.
Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more. Otherwise, you may lose them in the very beginning.
Of course, you have to write up your course before you can offer it. Once you have done this, and gone over the material carefully, employing a professional writer or editor if necessary, you must transfer your text to your
autoresponder.
There are a number of free autoresponders you can use.Try http:/www.getresponse.com, or http://www.fastfacts.net. Or go onto Google and you will find a long list of free autoresponder companies. Then sign-up for your chosen autoresponder. Once you do, you will receive instructions as to how to set it up and transfer your text.
Email is an excellent marketing tool; it is inexpensive and it is fast. Use it to advertise your business by choosing your email address carefully. Your website should contain different email addresses for different contact requests. For example, use info@yourdomain.com for information requests, or sales@yourdomain.com for questions about sales. It’s a good idea to set up one for the owner, such as president@yourdomain.com. This presents your company in a personal, approachable light and insures that direct
contact is provided.
Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale. Essentially, an autoresponser allows you to automate part of your marketing campaign.
Need Help Building A List? Tips For Online Marketers
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Most marketers will tell you that building a list is one of the most effective ways to spend your time if you hope to make money online.
listbuilding, opt in email, building a list, email marketing, email list building, free list building, list building tips,
Most marketers will tell you that building a list is one of the most effective ways to spend your time if you hope to make money online.
Despite this, countless people do not bother to even try, or, having looked at the work required, decide that the effort is just too much. If you have come to think this way, I would seriously suggest that you rethink your marketing strategies. An opt-in list of prospects is one of the most valuable assets you can build. Let’s look at that statement a little more closely.
I was talking to a friend and fellow marketer the other day, and we were discussing the relative merits of blogs and mailing lists. He runs a reasonably high traffic blog in the marketing and making money online niche and has built up a fairly decent subscriber base over the past couple of years. He is experienced and makes a full time living online, but, until recently had not focused too much on building a mailing list.
Recently, he changed his approach and began to build his own list and has been amazed by the difference in conversion rates that he has experienced. A mailing to his young list produced 40 sales from one email. A blog post on the subject of the same product produced 1 sale.
As you can imagine, he is now converted and a true believer in the power of owning a list.
This is all well and good, but the things that hold many people back from trying to build a list are often cost related. It costs money for a professional autoresponder – usually a monthly recurring charge, and it’s not always easy to persuade people to sign up for yet another list, and it’s no simple task to drive traffic to your opt-in forms either.
This is where maintaining a blog and your own website(s) becomes very important. Placing your opt-in form in as many places as possible will increase the chances of tempting new subscribers. You will need something to offer them in exchange for their information too and a free gift of some kind is usually the way to go.
It is a lot of work, and this is the other thing that puts a lot of people off. In terms of return on investment however, the work and the costs really are worthwhile.
There are plenty of free programs out there that claim to do the work for you, but, despite the best efforts of the program designers, most of them fall short for the end user and are really no substitute for your own list.
There is one solution that works very well for the beginner however. It does not require that you have an autoresponder (although if you do it provides for full integration) and you do not need to pay for the service.
It works on a very simple principle, that goes a step beyond traditional viral marketing. By using the system to build your list, you will also be helping others to build theirs. It sounds so simple it’s a wonder that not more people have caught on to it but the results can be quite impressive. The marketer who invests in the primary software and hosting stands to gain the most of course, as he or she will reap the benefits of the viral effect in spectacular fashion, but it doesn’t detract from the benefits for everyone else.
If you are still hesitant about building an opt-in list of your own, don’t put it off for too much longer, because the sooner you begin, the sooner you will see the rewards. I have helped many new marketers on the road to their first list and if you want to know more, you can pick up a free manual from our site.
The Importance of Email and Product Development
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Learn why building a website is just one step in creating a successful online business. Understanding the benefits of smart email and product development can mean the difference between a decent business and a thriving business.
Website, Email database development, Product development, Direct-to-desktop technology, Spam filters, Pop-ups, HTML, CD, DVD, EBook, Online business
Do you have your website up and running for your online business? How did you create your website? Your website should be a basic webpage that is free of busy flash features and a myriad of options. The appearance of you website is just the beginning. Next, you need to work on your email database development.
Online businesses revolve around their customer email lists. You send emails to promote your products and services. Perhaps you send articles related to your product and service. You may send offers for free e-courses via email. These tools are advantageous if your emails are delivered to your intended customer.
Unfortunately it is much more difficult to get emails to your customers due to spammers. Spam filters have improved their filters making it much more difficult to deliver emails that may have been delivered successfully in the past. So how can you work around the spam filters? You can try direct-to-desktop technology to avoid these complications. Direct-to-desktop technology will send every single email by skipping the email system. In addition, Blogs are another method you can use as direct-to-desktop technology because it is not filtered.
Avoid sending email in HTML format because the spam filters will stop your email flat. Use plain text instead. Or, an even better option is direct-to-desktop technology. Direct-to-desktop technology actually shows up as a blinking message in your desktop message tray. The message says that you have a “message waiting? Once you click on this icon a box pops up on your computer. This type of system bypasses the email system.
Direct-to-desktop technology is beneficial because you can send HTML messages, videos, audio files, etc. Basically, anything you can put on a webpage can be placed in these messages. Plus, you don’t have to worry about the spam filters.
The next step after email database development is to focus on product development. The content you create can be distributed in a plethora of formats. For example, your content can be distributed by CD, DVD, eBook, web cast, pamphlet, teleseminar, e-course, etc. This will allow you to sell content in different formats. The various formats are profitable because some users prefer to read a hard copy pamphlet while others like to listen to the content on CD.
As you can see, building an valuable website is just the first step. You need to engage in email database and product development as well. Completing these three tasks will enable you to have a website that is not only appealing to the customers, but sells as well.
Why You Should Personalize Your Autoresponders
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This interesting article addresses some of the key issues regarding Personalizing Autoresponders. A careful reading of this material could make a big difference in how you think about Personalized Autoresponders.
autoresponder,personalize
This interesting article addresses some of the key issues regarding Personalizing Autoresponders. A careful reading of this material could make a big difference in how you think about Personalized Autoresponders.
Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support.
Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalize your autoresponder messages. Autoresponder messages can be set up to address people by their first or last name or both. In fact, there is quite a bit of personalized information that can be added, depending on the autoresponder that you are using.
The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages. You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with ‘Hello (code for first name)! In this case, the person’s first name will be inserted where that code is.
Think about what you’ve read so far. Does it reinforce what you already know about Personalize Autoresponders? Or was there something completely new? What about the remaining paragraphs?
Personalizing your autoresponder messages will most likely improve your response rate. Research has shown that emails that are personalized with the person’s first name are opened more often, and those people are generally more receptive to the contents of the email message. It is usually very easy to do. You write one message, using the codes where you want the personalization, then, no matter who that one email is sent out to, their personal information will appear where the codes are.
Of course, the autoresponder must collect the information first. This is done with the use of forms that activate the autoresponder. For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalization such as a first name, as well as the email address. If that information is not collected, the autoresponder won’t have anything to insert where that code appears in your messages!
Take a look around the control panel of your autoresponder, and find out what type of
personalization you can add to your autoresponder messages. You may be very surprised at the
improved results!
Don’t limit yourself by refusing to learn the details about Personalized Autoresponders. The more you know, the easier it will be to focus on what’s important.
8 Steps To Irresistible Email Copy Every Time
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=> Step #1 – WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/custom…
email marketing, copy writing
=> Step #1 – WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of someone else?
- What kind of appeals will your target market respond to?
=> Step #2 – A GREAT SUBJECT IS YOUR OBJECT
Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest “motor” revved up?
Your SUBJECT LINE is the key.
There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers. Here are some examples:
- State a powerful benefit – “Empowerism Satisfies Your Need for Leads”
- Pique curiosity – “Empowerism Has Uncovered the Secrets of Success”
- Write your subject line with a news angle – “Empowerism Launches RSVP For Those Who Want to Double Their Money Fast!”
- Offer Immediate Gratification – “With Empowerism RSVP, you can start the money wheels turning before the sun goes down tonight”
Here`s an important “homework assignment”: Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your marketing campaign. (Save the “losers” to use for other purposes or spruce up later.)
=> Step #3 – WHAT`S IN IT FOR THEM?
Sit down and write every conceivable benefit your product has. Don`t know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic…logic justifies emotion…emotion drives sales (see below).
Here`s a rule of thumb for benefits: ask yourself “What can my product or service do for my customer?” Then begin to write your letter telling your reader WHAT`S IN IT FOR THEM. Tell them how much better life will be for them after they buy from you. Tell them how much better they`ll feel. Tell them how their peers will respect them more.
=> Step #4 – AN EMOTIONAL APPEAL
When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to “jumpstart” your prospect.
Selling health supplements? Go for the “fear of illness” button with “A Natural Way to Save Your Eyesight.” Selling political bumper stickers? Hit the “anger” button with: “Let the President Know What You Think of His Policies.” Other buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.
=> Step #5 – A NAME YOU CAN TRUST
To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised.
How do you do that? Here are three ways you can build credibility with the readers of your sales letter:
- Provide testimonials.
- Include endorsement letters from authority figures in your industry
- Make your offer and promises sincere and believable.
=> Step #6 – A GUARANTEE
Nowadays, trying to sell without some type of guarantee is a losing proposition. You`ve got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they`ll trust your offer knowing that you stand behind it.
You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here`s an interesting fact: The longer the time period, the fewer returns you`ll have! It`s human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they`ll put it off or forget about the refund altogether.
=> Step #7 – DON`T FORGET TO ASK
It happens all the time. Someone makes a fantastic sales presentation, and then doesn`t close the deal because he/she didn`t clearly ask for the order or made the process confusing rather than simple.
- From the Research Department: Statistics show that you need to ask for the order at least three times to close substantial sales. (Some studies put the number at 7!)
If you can, offer several ways for your prospects to order — consumers love choice. It tells them, “You`re talking directly to me and meeting my unique needs.” If you only offer one way to order, make it crystal clear how AND how easy it is. Describe it in detail and ask for the order. Then ask again.
=> Step #8 – THE EYES HAVE IT
It`s a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button.
The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (…) to give your copy more rhythm. Bullet points are excellent eye-catchers – use them whenever appropriate.
3 Reasons Why You Should Love Unsubscribes
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If you are like most new marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing. Well I am here to tell you three good reasons to look forward to getting unsubscribes.
The first is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate yo…
unsubscribe, email list, build list
If you are like most new marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing. Well I am here to tell you three good reasons to look forward to getting unsubscribes.
The first is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate your self when you get the unsubscribe because you are actually using your list.
The second thing is that someone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown. If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job.
The third good reason to be glad to get unsubscribes has to do with personality. Now here is a shocker (said with sarcasm dripping from the keyboard) Not everyone is going to like you or your writing style. Those that don’t will unsubscribe. The good thing though is that if they don’t care for your style you will never build a relationship with them. If you can’t build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.
So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.
Increasing Website Activity Through Email Signatures
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Making sure your website has a steady amount of activity is one of the most important aspects to maintaining a successful website. Increasing website activity is one of the easiest ways you can make your site more popular as well as help your business if it is ran over your site. By using specific tools, such as email signatures, you can passively increase your website’s activity with no extra effort required. Even if you have been using email for years, you may not be aware …
internet marketing,online marketing,internet business,EMAIL MARKETING
Making sure your website has a steady amount of activity is one of the most important aspects to maintaining a successful website. Increasing website activity is one of the easiest ways you can make your site more popular as well as help your business if it is ran over your site. By using specific tools, such as email signatures, you can passively increase your website’s activity with no extra effort required. Even if you have been using email for years, you may not be aware that you can add signatures to your emails. Email signatures consist of a few lines of text that are automatically added to the bottom of each email you send. You can usually create these signatures using a “preferences?tab on the email program you most often use. After you create an email signature, each time you send an email, your email program will automatically add whatever you saved as your signature to the bottom of the email, without you needing to do anything.
Before you can enjoy the increase in website activity through email signatures, you will need to create an appropriate signature. To do this, you should consider two things. First, consider how much space your email program allows you for your signature. This will be important, as you may need to condense your content to fit the program you use. Secondly, and most importantly, you need to think about what you want to say with your signature. If you are running a business it is probably best to use your name, the business name, address, phone number, and website address. This is a very professional and passive way to promote your website. If you have a more casual website, you may want to include your name, the website link, and a nice quote or two that you find inspiring, entertaining, or relevant to your website. Think about the overall feel of your website and try to keep your signature in the same tone of writing.
There are a few “rules?in creating an email signature to help website activity. The first rule is to keep your signature limited to four lines or less. If you create long signatures, it is likely the reader will completely tune out and not remember anything in your signature. There is also that possibility that they will not even read it because it “looks too long? This can occur frequently. Keep in mind that most people use email because it is easy to use as well as fast. Therefore, they will not be prompted to read areas of email that are long because they will feel they take up too much time. Another rule is to make sure your email signature is appropriate for all ages, genders, and ethnicities. The last thing you want to do is offend someone with your signature because this will not attract website activity, but deter it.
After you successfully create your signature, be sure to save it in your email program so that it is added each time you email someone. You may have to “check?a specific box in your “preferences?to get to this point. You can check to make sure it is working correctly by sending yourself an email. Your signature should show up exactly how others will view it on the email. After everything is working properly, all you need to do is send emails like normal. The more emails you send, the more often your website link will be viewed. When you send emails that are forwarded by the recipient, your signature will be viewed even more than expected. The chain of email is a complicated one with many viewers, so you will likely get viewers that you don’t expect, which is great for your website. The more the link is viewed, the more traffic you will have on your website.
Increasing website traffic through email signatures is one of the most effortless and passive ways of advertising. You will probably even forget that you are advertising because you don’t need to do anything to do so after the initial setup phase. Email signatures are a great tool that cost nothing and can deliver results. Those who don’t use them are often those that have no idea how to use them. By learning to set up your own email signature you can immediately begin seeing an increase in traffic to your website.
Tracking your emails with mailtracking.com
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Email security is important issue today in the business world. I recently signed up for a service which allows me to see exactly what happens to my emails after they leave my outbox and how the information in my email is being used.
mail tracking, silent email tracking, email security
I’m going to tell you about a great service I use a lot and I’d like to see you use it too. Its free and it has lots of benefits and advantages.
It is to be found at mailtracking and once you sign up for it and start using it you will understand its benefits real well.
If you use it and send me an email (for example) you will get a report back that tells you when I opened your email, how long it took me to read it and if I open it, read it and close it then open it again later it wil also tell you that.
If I were to forward your email to anyone else it would tell you I did that, when that person opened it and how long they took to read it.
There are other bells and whistles too. You can do a pretty fair job of customization once you get into the configuration menus.
The one thing you want to watch out for is that you don’t demand that I send you an email receipt for opening your emails. Some of you do that now and I never hit the send button. The reason I don’t acknowledge receipt is that my firewall won’t let me do it for some strange reason. With mailtracking you don’t need that because you are going to get a receipt anyway.
Now then, let me explain the whys and wherefores bit more. Let us assume that you send me an email and I don’t answer it. Why would I ignore your emails? Well, I usually wouldn’t but sometimes when deleting some to the junk emails I get a “key bounce?effect and more than one email gets deleted. The one that got unintentionly deleted might very well have been your email. I probably would not have any way of responding to you since I don’t keep email address books because of the virus problems.
Then maybe I don’t get back to you because I’m extremely busy from time to time and your email gets shoved down the stack of constantly incoming emails and goes by unnoticed, and you don’t get the service we both want you to have.
Now then, with mail tracking you know exactly when I opened your email or if I didn’t even open it. You know that I want to give you the very best service possible and you know that I want to get your email answered within 24 hours if at all possible. That means that if I don’t answer you within 24 hours something has gone wrong. What might have gone wrong? As we all know, anything can go wrong with email. You make a typo and I don’t get it but for whatever reason you don’t get a mailer daemon return from it, So there you sit, getting madder by the hour. And I am oblivious to what has happened.
If you use mailtracking.com service lots of that frustration can be eliminated. You can send me another email if I don’t answer within 24 hours so you can be sure to get my attention and some action going for you.
If I open the email you will know when I opened it and if I don’t get back to you within 24 hours you will know it is time to start calling me or asking me what for and why.
Use it for sending email to other businesses for the same reasons. And use it with friends, relatives and whoever for the same reasons. It isn’t about trying to track them down or stalk anyone although you could come pretty close with the pro version I use. I could not use it to find your house and actually drive right up to your front door except by accident. In order to actually do that I would have to know your actual address but lacking that I could drive right up to your door, sit there in front of your house and look around me and wonder which house was really yours and not know I was sitting right in front of it. And why on earth would I want to do that anyway?
I use it because I want to know that you got what I sent you and so why wouldn’t you use it for the same reason?
I think it can be used when sending payments by paypal too. I’d like you to start trying to use it when sending in a payment. That would make sure you sent it to bbauer1@netzero.net and not to bbauer@netzero.com or some other bad address and if you did that you would have a way to track the mistake and get your money back faster so you can send it to the right address.
You don’t even have to sign up for their service to start using it. All you have to do is send an email to someone such as ceo@creditwrench.mailtracking.com and mailtracker will immediately pick up on that and send you back a confirmation telling you that they opened a free temporary account for you. Then you can follow the links in that and go sign up and customize your settings and start using it. Their pro version is only about $40 a year and I think that is well worth it when you send out as many emails as I do.
Security and service are important to all of us and this tool heightens both of those a whole lot. Get it and try it. I think you will like it.